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国内互联网迅速发展,网络化进程对群众生活方式产生了巨大影响,网络舆情逐渐成为反映网民心声的主要方式。我国正处于社会转型期,利益格局调整、社会控制降低、社会分化加剧等暴露了社会的深层次矛盾,加上政府在公共服务方面的缺失,容易使弱势群体的利益受损,引发网络舆情事件。完善的网络舆情治理机制不但能够安抚弱势群体,还能够维护政府部门形象,提升政府公信力,为服务型政府的建立奠定基础。
The rapid development of the domestic Internet, the process of networking has a huge impact on the way of life of the masses, the Internet public opinion has gradually become the main way to reflect the voices of Internet users. Our country is in the period of social transformation, the adjustment of the interest pattern, the reduction of social control and the intensified social differentiation have exposed the deep-rooted contradictions in the society. Coupled with the lack of government services in the public service, the interests of the disadvantaged groups are easily damaged, causing the public opinion on the Internet . A sound network of public opinion governance mechanism not only to appease vulnerable groups, but also to maintain the image of government departments, enhance the credibility of the government and lay the foundation for the establishment of service-oriented government.