●名牌必须是能够进入国际市场竞争的商品品牌,必须在世界上站得住脚●要在世界上站住脚,必须以品牌的含金量,即其巨大的无形资产作后盾●从社会文化学的角度看,品牌含金量的大小评估应考虑的重要因素是:质量信誉、国际知名度、物质与历史文化积累、不断的开拓和进取精神 ● Brand name must be a commodity brand that can enter the competition in the international market. It must stand up in the world. ● To stand firm in the world, it must be backed by the gold content of the brand, namely its huge intangible assets. ● From sociocultural perspective The important factors that should be taken into consideration when assessing the size of brand gold content are: quality reputation, international reputation, accumulation of material and historical culture, continuous development and enterprising spirit