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2004年以来,上海地区企业在品牌传播上加大了力度,许多企业与中央电视台结成战略联盟,通过在中央电视台黄金时段投放广告,强力塑造品牌形象。
Since 2004, enterprises in Shanghai have stepped up their efforts in brand communication. Many enterprises have formed strategic alliances with CCTV to create a strong brand image by launching advertisements during the prime time of CCTV.