扩大内需已成为当今我国的一大主要任务 ,而开拓工业品农村市场将有助于扩大内需。本文从企业开拓工业品农村市场营销策略的角度 ,先分析工业品农村市场的营销环境 ,然后着重阐述企业开拓工业品农村市场的营销策略 ,即产品策略、价格策略、促销策略、分销渠道策略 Expanding domestic demand has become a major task in our country today, and opening up the industrial rural market will help expand domestic demand. This paper analyzes the marketing environment of industrial products in rural areas from the perspective of marketing strategies of industrial products in rural areas, and then focuses on the marketing strategies of enterprises in developing rural markets of industrial products, namely product strategy, price strategy, promotion strategy and distribution channel strategy