将文化创意与博物馆藏品相融合,开发文创产品已成为当下博物馆发展的趋势,博物馆应抓住自身特点,打造符合自身特色的文化品牌,以“把博物馆带回家”为目标,在产品设计、品牌推广、知识产权保护等多角度进行策略探索,并取得良好的社会影响力。 The fusion of cultural ideas and museum collections and the development of cultural and creative products have become the current trend of development of museums. Museums should grasp their own characteristics and create cultural brands that are in line with their own characteristics. With the goal of “bringing the museum home” Product design, branding, intellectual property protection and other multi-angle strategy to explore and achieve good social influence.