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近年来,影视作品对旅游目的地营销的作用备受旅游业各界人士的关注,旅游目的地的影视营销也成为新的关注点。本文在参考相关文献的基础上,通过现有影视旅游的案例,分析影视作品对旅游目的地营销的影响,最后提出旅游目的地进行影视营销的策略和措施。
In recent years, the role of film and television works on tourism destination marketing has drawn much attention from people from all walks of life in the tourism industry. The marketing of films and movies by tourist destinations has also become a new concern. Based on the relevant literature, this article analyzes the influence of film and television works on the marketing of destination by the case of the existing film and television tourism, and finally puts forward the strategies and measures of the marketing of movie and TV at the destination.