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搜索框的出现不仅仅是因为传统广告信息容量的局限性,更多的是因为搜索引擎的出现使得现在的消费者在搜索过程中主动表达了自己的消费需求。从传统的AIDMA到如今的AISAS,搜索引擎正改变着人们的消费链条,而广告主要做的就是如何利用搜索引擎营销去更有效地满足消费者的这种需求。
The appearance of the search box is not only because of the limitation of the traditional advertising information capacity, but also because the emergence of search engines makes the present consumers actively express their own consumption demands in the search process. From the traditional AIDMA to today’s AISAS, search engines are changing people’s consumption chain, and advertising is mainly done is how to use search engine marketing to more effectively meet consumer demand for this.