北京2008年举办奥运会,以及奥运会所引发的全民运动热,无疑为中国品牌提供了一个千载难逢的契机,中国企业搭乘“奥运营销”快车,其意义之重大自然不言而喻。但是,作为香烟品牌,与“奥运”似乎天生就无缘。北京奥组委官员明确表示,除了烈性酒、香烟等行业因不适合而被挡在奥运赞助大门外,其他行业均可以成为供应商的潜在类别。奥运面向香烟赞助的大门由此“轰然”关上了,香烟似乎真的与奥运说再见了。不过,上帝为你关 Beijing’s hosting of the Olympic Games in 2008 and the heat of the national movement triggered by the Olympic Games undoubtedly provide a once-in-a-lifetime opportunity for Chinese brands. It is self-evident that Chinese enterprises board the “Olympic Marketing” express train. However, as a cigarette brand, it seems that it is innately missed by the Olympics. Beijing Olympic Organizing Committee officials made it clear that in addition to the spirits, cigarettes and other industries were blocked due to unsuitable sponsors of the Olympic Games, other industries can become potential suppliers of suppliers. The door to the Olympic sponsorship of cigarettes thus “crashing” closed, cigarettes seem to really say goodbye to the Olympics. However, God is for you