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“品牌·责任”2007大型公益活动开展已近一月。在这中间我们经历了一件大事——中国共产党第十七次代表大会的召开。品牌与责任这两个近年来为媒介与公众屡屡提到的词汇,在这次大会上自然也未能缺席。各行各业的与会代表皆从自身行业的实际情况出发,畅谈自己对品牌和责任的理解。“通常情况下.人们一说到精密仪器就会想到德国.一说到高科技就会想到美国.一说到数码产品就会想到日本。我们也应该创造自己的品牌集群。”这便是十七大代表、湖南中烟的卢平副总经理在会后接受记者采访时所说的。此次十七大报告中对科学发展观所做的系统而深刻的阐述.可以说是在更深层次上为基层企业指明了前进的方向。而品牌意识则是其中被反复阐述的一个突出重点。卢平说:“以湖南而言,要推进新型工业化就必须要重视湖湘文化的品牌.而强化品牌意识,其前提则是要挖掘出湖湘文化的两个核心灵魂——敢为人先和经世致用。”从秦末农民大起义中“楚虽三户,亡秦必楚”的口号,到岳麓书院那一副眼空天地、俾睨古今的对联——“惟楚有才,于斯为胜”.湖南与湖南人的精气神、心胆力从来都是中华之首.而敢为人先和经世致用的特质正是其中之重。由此,“富民强省.既取决于经济
”Brand responsibility“ 2007 large-scale public welfare activities have been carried out in January. In the middle of this we have experienced a major event - the convening of the 17th CPC National Congress. Brands and Responsibility These two terms that have been mentioned by the media and the public in recent years have naturally not been absent at this conference. All participants from all walks of life started from the actual situation of their own industry and talked about their understanding of the brand and responsibility. ”Usually, people think of precision instruments and think of Germany. When it comes to high technology, they think of the United States. When it comes to digital products, they think of Japan. We should also create our own brand clusters.“ The deputy general manager of the 17th National Congress and Lu Ping of Hunan Zhongyan said in an interview with reporters after the meeting. The systematic and profound exposition of the scientific concept of development in the report of the 17th National Congress of the Communist Party of China can be said to indicate the direction of progress for grassroots enterprises in a deeper level. Brand awareness is one of the highlights that has been repeatedly elaborated. Lu Ping said: ”In terms of Hunan, to promote new industrialization, we must pay attention to the brand of Huxiang culture. To strengthen brand awareness, the premise is to dig out the two core souls of Huxiang culture - dare to be first In the late Qin Dynasty, during the uprising of the peasants, the slogan of “Chu Although Three Households, The End of Qin Must Be Chu”, and Yuelu Academy, a pair of ancient and modern Chinese couplets that are empty-eyed and ancient-“ Talented, Yu Si is the winner. ”Hunan and Hunan people’s ambition and courage have always been the first of China. The traits of dare to be human and practical are the most important. As a result, the "rich people and the province. It depends on the economy.