在前不久CTR供布的全国五大媒体广告投放数据中,广播电台以24%的增长速度成为所有媒体中广告投放增长最快的媒体。这个曾经被称为要消失的媒体却越来越显示出其旺盛的生命力。为了使读者和广告主对当前广播电台市场有个更为准确和直观的认识,本刊联合广州爱立信媒介研究公司共同推出本文。以市场、数据和案例三个不同角度解析当前的广播电台市场。 Not long ago, CTR for the cloth nationwide five major media advertising data, radio stations to 24% growth rate of all media ads to become the fastest growing media. The media, once known to disappear, has increasingly shown its vitality. In order to make readers and advertisers have a more accurate and intuitive understanding of the current radio market, the publication and Guangzhou Ericsson Media Research jointly launched this article. Analyze the current radio market from three different perspectives: market, data and case.