加入WTO后,中国企业与WTO成员国企业面对的是基本相同的经营环境并在同一起跑线上进行竞争,那么企业要获得长期成功其关注点应在哪里呢? 让我们先看看国外研究机构的一些调查结果: 从一个新客户身上产生收入的成本是从一个现有客户身上产生收入的成本的10倍; 三分之二的客户离去的原因是对客户的关怀不够; 多保留5％的客户,可以使企业的利润增加60％～100％; After joining the WTO, Chinese enterprises and WTO member countries are basically facing the same business environment and compete on the same starting line. So where should the company focus on long-term success? Let us look at the foreign research institutions Some of the findings: The cost of generating revenue from a new customer is 10 times the cost of generating revenue from an existing customer; two-thirds of customers are leaving due to lack of customer care; 5% The customer, can make the enterprise profit increase 60% ~ 100%;