改革开放以来,城市的大众文化以大众传媒为载体开始“侵入”农村,并与农村传统文化发生冲突,乡村面临着城市文化的殖民。城乡文化的矛盾使时下的村民自治只在表层打圈,难有实质性的突破,而大众传媒在推进村民自治的进程中,却一直未将着力点放在解决文化冲突的工作上。本文在对以上问题进行逐一分析的基础上,提出大众传媒应当担当村民民主意识的建构者和农村现代文化的营造者,引导大众文化在农村健康传播,改造农村落后文化,促进城乡文化融合,建构村民自治的文化价值基础。 Since the reform and opening up, the mass culture of the city has begun to “invade” the rural areas with the mass media as its carrier and clash with rural traditional cultures, and the rural areas face the colonization of urban culture. The contradiction between urban and rural culture makes the current autonomy of villagers only surface at the circle, it is difficult to have a substantive breakthrough, and the mass media in the process of promoting the autonomy of villagers, but has not focused its efforts on resolving cultural conflicts. On the basis of analyzing the above problems one by one, this paper puts forward that the mass media should act as the builder of the villagers’ democratic consciousness and the creator of rural modern culture, guide the mass culture to spread healthily in the rural areas, transform the rural backward culture, promote the urban-rural cultural integration and construct The Cultural Value Foundation of Villager Autonomy.