在大传播的时代下,我们面临着信息的爆炸,广告被无视和免疫的年代。消费者得到信息的渠道越来越多,从传统的电视,报纸杂志,到网络,到论坛,微博,微信,移动端,这些都在瓜分着消费者的时间和脑容量。阅读信息越来越多,停下来思考越来越少,这些都是我们这个时代的特征。从历史的角度来看,这很像美国五六十年代的广告行业的一大变革,那个时代在报纸和杂志广播做为主流媒体的统治下,电视做为全新的媒体同样带来巨大的影响和变革。 In the age of mass communications, we are faced with the explosion of information, the era of neglect and immunization of advertisements. There are more and more channels for consumers to get information, from the traditional television, newspapers and magazines, to the Internet, to forums, Weibo, WeChat and mobile terminals, all of which are sharing the consumers’ time and brain capacity. Read more and more, stop and think less and less, these are the characteristics of our time. Historically, this is very much like a major change in the advertising industry in the 1950s and 1960s, when television was equally heavily influenced by the new media, under the domination of the newspapers and magazines as the mainstream media And change.