在中国大陆的电视台目前的发展中,众多电视台以播放电视剧作为争夺收视率的手段,这一做法虽然可以收到短期的效果,但是从长远角度来看是不利于电视台的持久稳定的发展。本文从电视剧的广告收入、电视剧的播出机构和电视剧的制作方这三个角度进行分析,论证电视台不应该把电视剧作为追求收视率的唯一手段。 In the current development of television stations in Mainland China, many television stations use television dramas as a means of contending for ratings. Although this approach can have short-term effects, it will not be conducive to the long-term and steady development of television stations in the long run. This article analyzes the television advertising revenue, the broadcasting organization of the television series and the producer of the television series, and demonstrates that the TV station should not regard the TV series as the sole means to pursue the audience rating.