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当代中国广告业发展30年,翻开历史,期间为中国广告业发展和中国广告高校教育做出突出贡献的业界、学界人士不在少数。黄升民教授作为其中重要的一员,从1990年回国,奋战在中国广告教育第一线,到今天的中国传媒大学广告学院长,其近20年的学术历程和办学理念无不展现了独立的人格和学术魅力,无论是在学界还是业界均享有盛名。本文从多个角度,对黄升民的学术思想进行了全面梳理和介绍。
Contemporary China’s advertising industry for 30 years, opened the history of China’s advertising industry during the period to make outstanding contributions to education and advertising industry and academia are numerous. Professor Huang Shengmin, as one of the important members, returned to China in 1990 and worked hard at the front line of advertising education in China. Nowadays, Dean of Advertising School of Communication University of China has nearly 20 years of academic history and philosophy of running a school that shows an independent personality and Academic charm, both in academia and industry are renowned. This article from a number of perspectives, Huang Shengmin’s academic thought were comprehensively sorted out and introduced.