纵观国际名酒的主导品牌,其外包装从设计上就强调和谐严谨、规范合理,不管瓶盖,还是瓶身,都很有讲究:重品位不张扬,守端庄去华丽。设计理念也非常清晰:正品要着正装,而正装的核心就是内在品质。这也符合很多酒企的发展诉求。目前,被世界名酒广泛使用的瓶盖——活性结构铝塑瓶盖在西欧众多酒企已非常流行,虽然去年活性结构铝塑瓶盖才正式登陆国内市场,但一经面世,立即引起强烈反响,中 Throughout the dominant brand of international wines, its packaging emphasizes the rigorous and harmonious design from the design, norms and norms, regardless of the bottle cap, or bottle, are very particular about: heavy taste is not publicity, Shouzhuang to gorgeous. The design concept is also very clear: genuine to dress, but the core of the dress is the inherent quality. This is also in line with the development of wine demand. At present, the bottle caps that are widely used in the world famous brands - the active structure aluminum-plastic bottle caps have become very popular in many wine companies in Western Europe. Although the aluminum-plastic bottle caps of the active structure officially landed in the domestic market last year, they immediately aroused strong repercussions, in