一、何谓整合营销传播随着消费者市场地位的不断上升,企业间竞争更加激烈,与此同时,传播媒介也呈现“零细化”的趋势。在这种情况下,营销传播在纷繁的市场上越来越难以吸引消费者的注意,如不进行必要的整合,企业面临的将是代价高昂的重复浪费和无效工作。为了实现传播活动的完 First, what is integrated marketing communication With the rising consumer market position, competition between enterprises more intense, at the same time, the media also showed a “zero” trend. Under such circumstances, it is becoming increasingly difficult for marketing communications to attract the attention of consumers in a large number of markets. Without the necessary integration, enterprises will face costly duplication of waste and invalidation. In order to achieve the end of communication activities