论文部分内容阅读
(五)“以品牌逻辑讲好‘一带一路’之中国故事”这一提法,似乎与品牌修养没有多少关系。其实不然,赖因“一带一路”不仅意味着我国经济结构的转型升级和走出去的全球战略,而且关乎着中华文明的伟大复兴和中国梦的实现。“一带一路”要以品牌的逻辑去理解和推动。这一体现中国智慧
(E) “Using the brand logic to tell the story of the Chinese Belt and Road along the Belt and Road” does not seem to have anything to do with brand cultivation. In fact, Rein “Belt and Road” not only means the transformation and upgrading of our economic structure and the global strategy of going global, but also relates to the great rejuvenation of the Chinese civilization and the realization of the Chinese dream. “Belt and Road” should be understood and promoted by the brand’s logic. This reflects China’s wisdom