“当今社会,在多数情况下人们对于某一个产品的认识往往是从其外在包装开始的。换句话说,产品包装的功能已经不仅仅限于保护产品方便储运,而是与品牌形象息息相关。因为消费者总是将包装与内在产品视为一个整体,包装的质量直接反映了内在产品的品质,是决定消费者是否购买的关键因素。所以从这个角度来说,包装与产品同样重要。” “In today's society, in most cases, people's understanding of a product often begins with its external packaging. In other words, the function of product packaging has not only limited to the protection of products for storage and transportation, but with the brand image Since consumers always consider packaging as an integral part of the underlying product, the quality of the packaging, which directly reflects the quality of the underlying product, is a key factor in determining whether consumers buy or not, packaging is as important as the product in this respect. ”