缺憾也是一种美,是一种特殊的美。文学家创作时讲究缺憾,给读者留下思考、想象的空间;画家、摄影家创作时也讲究缺憾,“画留三分空,生气随之发”。这些都是缺憾美在生活中的体现。那么,新闻传播需不需要这种美呢?回答是肯定的。 新闻传播要尽可能地满足受众的需要,这是大家所公认的,勿庸置疑。关键是怎样理解“受众的需要”。长期以来,不少人把“受众的需要”理解成一个“无底洞”。认为传播得越多,越能满足受众的需要,殊不知“多则惑,惑则迷,迷则乱,乱则空”,这是其一。其二,不少人把“受众的需要”理解成“被动的、盲目的接受”,你传播什么,他就会接受什么。事实又是 Shortcoming is also a kind of beauty, which is a special kind of beauty. Literary writers pay attention to defects, leaving readers space for thought and imagination; painters, photographers also pay attention to the lack of creativity, “painting left three empty, angry hair.” These are all manifestations of beauty in life. So, does not this need to be the beauty of journalism? The answer is yes. It is universally acknowledged that there should be no doubt about the need of the audience to meet the needs of the audience as much as possible. The key is how to understand “the needs of the audience.” For a long time, many people understood the “needs of the audience” as a “bottomless pit.” They think that the more they spread, the more they can meet the needs of the audience. Everyone knows that “more is confused, while confusion is more fan, confusion is chaos, and chaos is empty.” This is one of them. Second, many people interpret “the needs of the audience” as “passive and blind acceptance,” what you communicate and what he will accept. The fact is