化妆品从工厂生产出来到送至消费者使用,经历了从产品到商品而最终被消费的过程。终端是化妆品流通过程中的最后一个环节,同时也是最重要的环节之一。据统计,到商场购买化妆品的顾客指定品牌的比例小于50%;另外过半的顾客并没有明确的购买目标,只有需求意愿,甚至只是潜在的需 Cosmetics produced from the factory to be sent to consumers, has gone through from the product to the final consumption of goods and the process. Terminal cosmetics circulation process is the last link, but also one of the most important aspects. According to statistics, to the mall to buy cosmetics, the proportion of the designated brand of customers less than 50%; the other more than half of the customers do not have a clear purchase target, only the desire or even only the potential