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美国连锁书店Indy去年底被迫关门。该书店的拥有者将倒闭原因归结于一个与众不同的竞争对手——网上书店如Amazon和barnesand noble以及一切使顾客足不出户就可买到书的新技术的发展。 Indy书店曾经拥有非常固定的顾客群,吸引这些顾客的是店中宽大的咖啡厅、知识渊博的工作人员以及别的书店很少出售的当地作家的作品。但是近年来,网上书店以其便利性征服了Indy的老顾客。由于网上书店的冲击,Indy生意冷清,光顾该书店的读者大多只是浏览,而很少掏钱买这里的书籍,他们更愿意在家里通过Internet订购。在这种情况持续了一段时间后,Indy终于顶不住新对手的
Indy, a US bookseller, was forced to close late last year. The owner of the bookshop attributed the failure to a distinctive rival - online bookstores such as Amazon and Barnesand Noble and the development of new technologies that make it possible for customers to buy books without leaving home. Indy bookstores used to have a very constant customer base, attracting shoppers with generous cafes, knowledgeable staff and local writers seldom sold in other bookstores. However, in recent years, online bookstores have conquered Indy’s old customers for its convenience. Due to the impact of the online bookstore Indy business deserted, most of the readers visiting the bookstore just browse, and seldom pay for books here, they are more willing to order at home through the Internet. After this situation lasted for some time, Indy finally could not stand the new opponent