一个狂飙突进时代的冷酷和生动,在一连串大喜大悲后,李宁再次验证了单纯依靠跑马圈地、渠道扩张就能带来高增长的美好年代正在逝去。而它为之所付出的代价,在某种意义上,或许并非是无益的曾经依靠“一飞冲天”而出尽风头的李宁公司正面临着战略转型阵痛。1年前,李宁重塑品牌,换LOGO形象,把沿用近十年的口号“一切皆有可能”改成“make the change”。公司的目的很明 A hurricane into the era of cold and lively, after a series of great congratulations, Li Ning once again verified simply relying on staking, channel expansion can bring high growth is a beautiful era is passing away. And the price it pays for, in a sense, might not be unhelpful. Li Ning, once relying on the “soar”, is facing the throes of strategic transformation. A year ago, Li Ning reshaped the brand, change the LOGO image, follow the slogan of nearly a decade “everything is possible ” into “make the change ”. The company’s purpose is clear