比硬优势还是软实力传媒军师喻国明教授素以创新思维见长,其观点一针见血。在7月深圳召开的2008中国电视广告年会暨电视传媒发展峰会上,指出中国的电视业隐现发展“拐点”(这是继3年前报纸寒冬论之后的电视媒体首次面临的危机)。喻国明指出:增长的“失速”、同质化竞争、广告市场与受众市场的双重分流、市场的“碎片化”让我国电视媒体尤其是省级电视机构面临着发展重心的转移。 Than the hard edge or soft power Military strategist Professor Yu Guoming known as innovative thinking, his point of view. At the 2008 China Television Advertising Annual Conference and Television Media Development Summit held in Shenzhen in July, he pointed out that the development of China’s television industry was “inflexible.” (This is the first time for the television media after the newspaper’s winter 2008 talk about the crisis) . Yu Guoming pointed out that the growth of the “stalling”, homogeneity competition, the dual diversification of the advertising market and the audience market, the market “fragmentation ” for our television media, especially the provincial television agencies are facing the development of the focus of the transfer .