通过探究陕西地域性色彩形成的因素及影响,在对地域性与色彩的概念进行解析的同时,探析地域性色彩对陕西旅游纪念品包装色彩的影响,从而在体现陕西旅游纪念品包装特色的领域探索出新的发展路径。 By exploring the factors and influence of regional color formation in Shaanxi Province, this paper analyzes the regional and color concepts and analyzes the influence of regional color on the packaging color of tourist souvenirs in Shaanxi, so as to explore the characteristics of Shaanxi souvenir packaging New development path.