作为曾经的第一媒体,传统纸媒的影响力已经大不如前,读者群体的萎缩及年龄的高龄化,让报纸作为传播媒介的影响力不但降低。政府宣传部门关注的舆情引导,也逐渐从报纸监控转向网络与纸媒并重。报纸虽然发行量降低,但纸媒新闻的“白纸黑字”更受到关注,正面新闻让读者习以为常,但负面新闻却往往容易产生倍增的效果,这也从侧面反映出纸媒刊登负面新闻的谨慎程度。 As the first media ever, the influence of traditional paper media has become much worse. The shrinking readership and aging of the population have not only reduced the influence of the newspaper as a medium of communication. Government publicity departments concerned about public opinion guidance, but also gradually shift from newspaper monitoring network and paper media. Although the circulation of newspapers has been reduced, the “black and white” of paper media news has drawn more attention. Positive news makes readers accustomed to reading. However, negative news tends to produce doubled results. This also shows the cautiousness of negative media coverage from the side.