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一、体验经济兴起及其特征上世纪70年代,斯坦福研究所提出一个问题:“在一个国家里,当基本物质需要用生产能力约3/4甚至1/2就可以满足时,就必须进行根本性的调整,使经济健康发展”。当时,西方经济学家托夫勒在《未来的冲击》一书中首倡“体验经济”的概念,随后又在《第三次浪潮》一书中指出“服务经济的下一步是体验经济,商家将靠提供这种体验服务取胜”;1999年,美国学者约瑟夫·派恩和詹姆斯·吉尔摩合著的《体验经济》一书指
I. EXPERIENCE ECONOMY AND ITS CHARACTERISTICS Stanford Institute raised a question in the 1970s: “In a country where basic material needs to be met by a capacity of about three-quarters or even half, it must be done Fundamental adjustment to make the economy healthy development. ” At that time, Western economist Toffler initiated the concept of “experiential economy” in his book The Impact of the Future, and later in The Third Wave, pointed out that “the next step in service economy is to experience Economy, businesses will win by providing such experience services. ”In 1999, the book The Experience Economy by American scholar Joseph Pine and James Gilmore