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随着网络科技的飞速发展导致市场国际化,市场营销工作水平提高,同时也加剧了市场的竞争。每个企业在发展中都潜伏着各种不同程度的危机,加强企业营销危机的管理,制定科学有效的市场营销战略和营销理念,对占领市场先机,应对企业发展中存在的危机都至关重要,本文从市场营销的角度分析企业危机管理,制定企业危机管理的对策,和危机管理应当遵循的原则。
With the rapid development of network technology led to the internationalization of the market, marketing efforts to improve the level, but also exacerbated the market competition. Each enterprise in the development of lurking all kinds of different levels of crisis, strengthening the management of enterprise marketing crisis, the development of scientific and effective marketing strategy and marketing concept, the market occupation opportunities, respond to the crisis in business development are related Important, this article from the marketing point of view of corporate crisis management, corporate crisis management strategy, and crisis management should follow the principles.