随着社会物质和文化生活的发展,人们在满足自身需要的意识和行为方式方面发生了明显的变化,即消费意识逐渐强化,社会也由过去的低生产、低消费模式逐渐转化成了高生产、高消费模式(商品社会)。这种社会生活模式的转变必然对儿童,尤其是对学前儿童的身心发展产生重大影响。目前普遍性的儿童消费意识和消费行为对其自身的身心发展、 With the development of social material and cultural life, people have obviously changed their consciousness and behavior in meeting their own needs. That is, consumer awareness has been gradually strengthened, and society has gradually transformed itself from a low-production and low-consumption model in the past into a high-production , High consumption model (commodity society). This shift in social lifestyles must have a major impact on the physical and mental development of children, especially of preschool children. The prevalence of children’s consumer awareness and consumer behavior on their own physical and mental development,