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长长的引子2012年的统计数据表明,该年度中国动漫产业的市场规模达到了321亿元——虽然这个数字与能源、汽车等传统产业的规模相比仍相去甚远,但动漫产业连续数年高达20%以上的综合增长率、动漫本身的强衍生性乃至美日市场的成功案例,却让这个新兴产业充满了希望,引得无数创意人才与资本“竞相折腰”。2010年我国GDP首次超越当时世界第二大经济体——日本,让全国人民的精神都为之一振。但其实早在2008年,国产动画产量已完胜美日等传统动漫强国,稳占世界头把交椅。而到2011年,这种产量上的胜利更进一步扩大,从广电总局与日本动画协会公开的数据来看,当年度世界第一的产量已达世界第二的2.5倍之多。
Long Lead In 2012, statistics show that the market size of China’s animation industry reached 32.1 billion yuan in the year. Although this figure is still far behind the scale of traditional industries such as energy and automobiles, the number of consecutive The comprehensive growth rate of more than 20% a year, the strong derivative of animation itself and even the success stories of the U.S.-Japan market make this emerging industry full of hope and attract countless creative talents and capital. For the first time in 2010, China’s GDP surpassed that of Japan, the second largest economy in the world at the time, so that the spirit of the entire people would be revived. However, in fact, as early as 2008, domestic animation production has overcome the United States and Japan and other traditional animation powerhouses, firmly occupy the world top spot. By 2011, this victory in production was further expanded. According to the data released by SARFT and the Japan Animation Association, the world’s first crop of output reached 2.5 times of the world’s second.