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电视广告是一种为了达到某种特定目的,通过电视媒体公开而广泛地向公众传递信息的宣传手段。电视广告又可以细分为公益广告与商业广告。公益广告主要是为了唤起人们对现实生活问题的关注,呼吁人们动手解决或制止社会上的不良行为,商业广告的主要目的则是通过向受众传递商品信息以吸引其注意力,从而获取利益。出于创意需要和广告效果考虑,许多商业广告都选择未成年人作为其代言人。由于未成年人心智尚未成熟,对广告中的产品或服务尚不具备完全判断能力,使得未成年人拍摄
Television advertising is a means of dissemination of information widely and widely to the public through the television media for a specific purpose. TV ads can be subdivided into public service ads and commercials. Public service announcements are mainly intended to arouse people’s attention to real-life issues and urge people to solve or stop bad behaviors in society. The main purpose of public service advertisements is to obtain benefits by transferring the product information to the audience to attract their attention. Out of creative needs and advertising effectiveness, many commercials have chosen minors as their spokespersons. Due to the immature mentality of minors, the products or services in the advertisement do not yet have the ability to fully judge, so that minors shoot