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项目背景百优解是礼来公司的用于治疗抑郁症的产品。2010年,百优解中国上市15周年;2010年,百优解推出新的形象。“激活内在动力”不仅是百优解的受体药理学特色,今天更赋予了情感的内涵:“最爱”是内在的源动力。百优解作为一款抗抑郁的药物,在2010年初提出了“最爱”的概念,最爱指的是每个人内心动力的源泉,当失去心中“最爱”的时候,也就失去了内在的源动力,失去了希望,生活将处于低动力的状态。现代社会中,越来越多的人群由于种种的原因失去了心中的“最
Project Background One hundred solutions are Eli Lilly's products used to treat depression. 2010, Baiyou solution 15th anniversary of China's listing; 2010, Baiyou introduced a new image. ”Activation of the intrinsic motivation “ is not only the receptor pharmacology characteristics of Barneson, today also gives the emotional content: ”favorite “ is the internal source of motivation. 100 excellent solution as an antidepressant drug, put forward in the beginning of 2010 ”favorite “ concept, favorite refers to the source of the inner motivation of each person, when losing the heart ”favorite It loses its intrinsic motivation, loses its hope, and life will be in a state of low momentum. In modern society, more and more people have lost their hearts for all kinds of reasons