市场营销作为一种职业极具挑战性和创造性，与其它职业相比较有如下特征：首先，工作环境的复杂性。其次，工作责任的坚巨性。第三，工作对象的变动性。第四，工作方法的灵活性。第五，工作绩效的直观性。由此可见，承担营销工作之人应该具有良好的基本素质：首先要具备道德素 Marketing as a career is both challenging and creative, and has the following characteristics compared to other occupations: First, the complexity of the work environment. Second, the job responsibility of the robust. Third, the volatility of the work object. Fourth, the flexibility of working methods. Fifth, the intuitive performance of the work. Thus, people who undertake marketing work should have a good basic quality: first of all have to have a moral element