我国酒店业飞速发展推动了高职酒店管理专业人才培养与旅游企业供需两旺,但却出现了“对口成交”不高的供需错位现象。究其原因主要是因为高职院校脱离市场按照既有模式来培养酒店管理专业人才,必定不能很好的适应不断变化的酒店市场环境。本文探讨高职酒店管理教育如何以市场为导向进行人才培养模式的创新与改革,培养出适合市场需求的专业人才。 The rapid development of China’s hotel industry has promoted the training of professional hotel management professionals and the thriving supply and demand of tourism enterprises in higher vocational colleges. However, the phenomenon of “contradiction between supply and demand” was noticed. The reason is mainly because the higher vocational colleges out of the market in accordance with the existing model to develop hotel management professionals, will not be able to adapt to changing hotel market environment. This article explores how the hotel management education in higher vocational colleges takes the market as the orientation to carry on the innovation and reform of the personnel training mode and cultivate the professionals suitable for the market demand.