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随着媒介技术的迅速发展,新的媒介形式的不断涌现,传媒经营与管理也在随时面临着变化和调整。因此可以说任何一年,对于传媒业的经营与管理者来说,都是未知的,因为不知道要有多少变化和调整;却又都是已知的,因为变是不变的。2014年,学界对这些变化和调整也有不少探究和思辨,本文通过对2014年国内主要学术期刊所发表的相关学术论文进行梳理,希望能够为2014年的媒介经管研究勾勒一个轮廓。一、传媒产业发展趋势研究在信息消费与信息传播日趋扩展的社会环境之中,传媒业的外延在不断扩大,价值也趋
With the rapid development of media technology and the continuous emergence of new forms of media, media operations and management are also constantly changing and adjusting. Therefore, it can be said that any year is unknown to the operators and managers of the media industry because they do not know how much change and adjustment they require. However, they are all known because change is constant. In 2014, there was also a lot of exploration and speculation about these changes and adjustments in academic circles. In this paper, we have sorted out relevant academic dissertations published in major academic journals in 2014 and hoped to outline an outline of media management in 2014. First, the study of the development trend of the media industry Information consumption and information dissemination in the expanding social environment, the extension of the media industry is expanding, the value of