2013年,广告总体投放量与2012年相比,增加了6.4%、电视、户外广告、广播媒体继续呈现增加的态势,平面媒体包括杂志、报纸都出现了不同程度的下滑,这里最引人注意的一点是,地铁媒体的广告投放量下跌了6.5%,与报纸的下滑量基本相同,这不得不让我们唏嘘,在数字化越来越强势的今天,传统媒体如何突破和转型,已经是这一秒就要解决的问题。而与此相对应的是,2013年的广告资源量整体出现下滑,从电视媒体、平面媒体到广播、户外媒体都是负增长的 In 2013, the total volume of advertisements increased by 6.4% compared with that in 2012, while the increase in the number of television, outdoor advertisements and broadcast media continued to increase. The decrease of print media including magazines and newspapers was the most noticeable The point is that the subway media’s advertising volume dropped by 6.5%, which is basically the same as that of the newspaper. This has forced us to marvel at the fact that the digital media is becoming more and more powerful today. How is the traditional media breakthrough and transformation? Second, we must solve the problem. Corresponding to this, the advertising resources in 2013 as a whole fell, from television media, print media to radio, outdoor media are negative growth