随着社会对高职高专人才技能的要求越来越高,对高职教育也提出了更高的要求,我们在《市场调查与预测》课程教学中运用模拟调查公司的模式进行实践探索,使学生在教师指导下组建模拟调查公司,按照企业实际工作过程组织教学,要求学生以公司运营的方式完成实际的工作任务,使学生在完成工作任务过程中学会了市场调查与预测的相关知识和技能,满足了新时期高职教育对技能型营销人才综合能力培养的要求。 With the social demand for higher vocational and technical personnel more and more high, higher vocational education also put forward higher requirements, we in the “market research and forecasting” teaching in the course of the use of simulated investigation of the company’s model for practical exploration, Under the guidance of teachers, students form a simulated investigation company, organize teaching according to the actual working process of the enterprise, require the students to complete the actual work tasks in the way of company operation, and enable the students to learn the knowledge of market investigation and prediction in completing the work tasks Skills, to meet the new era of vocational education on the skills of marketing professionals comprehensive ability training requirements.