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观念变革是一切变革的先导。思想政治工作从本质上讲是观念层面上的工作。思想政治工作的创新应当着力于观念创新。从主体来看,应树立五个新观念。1、树立“思想政治工作力”的观念思想政治工作也是生产力,具有强大的生命力,能够对两个文明建设形成巨大的推动力。所谓思想政治工作力包括说服力、组织力、影响力、感召力、凝聚力。树立思想政治工作力的观念,对于科学评价思想政治工作的地位和作用具有重大的现实意义。2、树立“大政工”的观念“大政工”以生产经营为中心,以党政工
Concept change is the precursor of all change. Ideological and political work is essentially an ideological level work. The innovation of ideological and political work should focus on the concept of innovation. From the main point of view, we should establish five new concepts. 1. Establishing the Concept of “Ideological and Political Work Force” Ideological and political work is also productivity, has strong vitality, and can form a huge impetus to the two civilizations. The so-called ideological and political work force, including persuasion, organizational power, influence, charisma, cohesion. The idea of building up the ideological and political work force has great practical significance for scientifically evaluating the status and role of ideological and political work. 2, establish “big political ” concept “big political ” to production and management as the center, with the party and government workers