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随着我国国民经济的不断增长,电力事业也得到了很好的发展,各种最新的供电技术、供电设备都得以不断地应用到电力企业的供电系统发中,大大提高了电力企业的供电质量。科学技术水平的提高使得电力营销的硬件环境得到了极大的充实,现代电力企业面临的问题是良好电力销售软件环境的构建。本文主要对电力公司电力营销管理当中的营销管理信息系统进行详细的介绍与分析。
With the continuous growth of our national economy, the power industry has also been very good development, all kinds of the latest power supply technology, power supply equipment have been continuously applied to the power company’s power supply system, greatly improving the power quality of power companies . The improvement of science and technology makes the hardware environment of power marketing get great enrichment. The problem that modern power enterprises are faced with is the construction of a sound electricity sales software environment. This article mainly introduces and analyzes the marketing management information system in electric power marketing management.