传统媒介和新媒介都需要创新、创优,多生产新的媒介产品。在媒介市场竞争日益激烈的情况下,传统媒介要增强活力,营造更好的生存和发展环境;新媒介要在已形成的媒介市场中找到自己的位置,并能站稳脚跟,更好的发展,都必须在保证媒介产品质量的基础上大胆地创新、创优。这就是说,? Both traditional media and new media need to innovate, create excellence and produce more new media products. With the increasingly fierce media market competition, traditional media should enhance its vitality and create a better environment for survival and development. New media should find its place in the established media market and gain a firm foothold and better development , We must boldly innovate and create excellence on the basis of ensuring the quality of the media products. This means that,?