产品开发与管理是设计学与管理学的交叉学科研究,研究这门交叉学科,需要将产品开发和设计策划、管理融合起来研究,其目的是为了将产品开发流程化和管理方式系统化融为一体。实现企业的产品创新和品牌形象的创新。需要设计领导者树立正确的设计战略,建立设计团队、制定设计目标,拓展企业市场,使企业焕发新的生机和活力。 Product development and management is an interdisciplinary research in the field of design and management. To study this interdisciplinary subject, it is necessary to study product development and design planning and management in order to systematize the process of product development and management One. To achieve enterprise product innovation and brand image of innovation. Need to design leaders to establish the right design strategy, the establishment of design teams, design goals, expand the enterprise market, so that enterprises rejuvenate the new vitality and vitality.