世界和中国的顶级名牌据美国《金融世界》最近的一份调查显示，１９９６年全球商誉价值最高的名牌中，前十名都是一般大众消费得起的。调查结果显示，跨国化程度越高的牌子，商誉价值便越高，如可口可乐有七成营业额及八成盈利是来自国际业务；万宝路香烟全球销量更是美国... According to a recent survey by the Financial World in the United States, the top 10 brands in the world with the highest goodwill values ​​in 1996 were affordable by the general public. Survey results show that the higher the degree of transnational brands, the higher the value of goodwill, such as Coca-Cola has 70% turnover and 80% profit from international business; Marlboro cigarettes worldwide sales are more ...