高等教育由精英教育向大众化教育的转向,要求高校的广告学专业教育应当适应社会需求,进行新一轮的改革。高校广告学专业教育的改革,应以构建广告学专业实训体系为起点,遵循实践教学规律,因地制宜,系统科学地规划,稳步推进,讲求实效。 The change of higher education from elite education to popular education demands that the professional education of advertising in colleges and universities should adapt to the needs of society and carry out a new round of reforms. The reform of advertising education in colleges and universities should be based on the construction of advertising professional training system, following the rules of practice teaching, adjusting measures to local conditions, systematically planning scientifically, steadily advancing, and seeking practical results.