平面广告作用于市场的竞争、服务于商品的流通,传递的是产品的信息,诉求的是产品的特点,塑造的是品牌的品位。中国已经发展为世界第二大广告消费市场,国际广告界也十分关注中国广告市场发展。抓住机遇、抓住市场,必然需要在产品广告上下足功夫,而广告的创意与创意的延展,理所当然长期成为企业与消费者之间的纽带与桥梁,创意的延展是企业理念的延伸,让其更具想象空间。 Print ads act on the competition in the market, serve the circulation of goods, the product is passed the message, the demand is the product features, shaping the brand is the grade. China has developed into the second largest advertising consumer market in the world, and the international advertising community is also very concerned about the development of the advertising market in China. Seize the opportunity to seize the market, will inevitably need to work hard on product advertising, and creative advertising and extension of the creative, of course, has long been the bridge between business and consumers, the extension of the concept of an extension of corporate philosophy, let Its more imagination.