伴随着我国加入WTO、人们生活水平的提高,保险需求呈多元化、个性化趋势,国内保险市场已发生了较大的变化,网络保险、信息技术、电子支付等高科技手段的运用层出不穷,给传统的车险在经营理念、营销方式、管理技术、客户服务等方面带来了很大的变化,国内保险业必须适应这一变化,积极转变车险的经营方式。 With China’s accession to the WTO, people’s living standards improve, the demand for insurance is diversified and individualized, and the domestic insurance market has undergone major changes. The use of high-tech means such as online insurance, information technology and electronic payment is endless Traditional auto insurance has brought great changes in business philosophy, marketing mode, management technology and customer service. The domestic insurance industry must adapt to this change and actively change the mode of operation of auto insurance.