在市场经济蓬勃发展的时代,对于企业来说,首要问题是要树立全心全意为了消费者的指导思想。这样,才能根据各自企业的实际状况,积极有效地开展市场营销工作,制定出正确的市场营销策略。 一、新技术,新产品开发策略 1、开发新产品是取胜市场的法宝。市场规律是优胜劣汰,一个新产品出现,旧的、过时的产品就会退出市场。所以,一个有创新精神的现代企业不仅要考虑消费者眼 In an era of vigorous market economy, the most important issue for enterprises is to establish the guiding principle of serving the consumers wholeheartedly. In this way, according to the actual status of their respective businesses, actively and effectively carry out marketing efforts to develop the right marketing strategy. A new technology, new product development strategy 1, the development of new products is a magic weapon to win the market. The law of the market is survival of the fittest, a new product appears, the old, outdated products will be out of the market. Therefore, an innovative and modern enterprise not only needs to consider the eyes of consumers