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在大视频竞争、平台模式竞争、产业生态竞争加剧的大背景下,“台网协作”成为广电供给侧突破创新的新路径。本文以石家庄广电“台网协作”等项目的运营为例,分析城市广电从“台网分离”到“台网协作”的原因,并具体介绍了石家庄广电在创新产业模式方面的探索和实践,如与石家庄有线网络公司在高清互动电视开机主页、全市公共宣传服务平台联播网、全市公共场所免费无线Wi Fi等项目上开展紧密合作,同时以项目制形式开展更多产业经营,突破传统电视“硬广”模式的制约。
Under the background of big video competition, platform mode competition and intensified industrial ecological competition, “network collaboration ” has become a new path for innovation breakthroughs in radio and television supply side. In this paper, Shijiazhuang Broadcasting “network cooperation ” and other projects as an example, the analysis of the city radio and television from “network separation ” to “network cooperation ” of the reasons and specific introduction of Shijiazhuang radio and television innovation industry model Exploration and practice in areas such as Shijiazhuang cable network company in the high-definition interactive TV boot home, the city’s public service platform network, the city’s public places free wireless Wi Fi and other projects to carry out close cooperation at the same time to carry out more projects in the form of industry Business, breaking the traditional television “hard wide ” mode of control.