在当今社会里,任何一个组织都面临着极其复杂的环境,组织出现公共关系危机的可能在不断增大。当组织发生公共关系危机时,组织就处于高知名度、低美誉度的状态。而且组织危机的发生带有普遍性,大到一个国家,小到一个企业,都可能遭遇到灾难和不幸事件。世界上许多跨国公司,诸如雀 In today’s society, any one organization faces an extremely complex environment, and the possibility of a crisis in the organization of public relations is on the rise. When the organization has a public relations crisis, the organization is in a state of high profile and low reputation. And the occurrence of organizational crisis is universal, as large as a country, as small as a business, may encounter disasters and unfortunate events. Many multinational companies in the world, such as the bird