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敢为天下先鲁能,并非一个企业的真实名称,它只是山东电力集团公司多种产业的一个综合性的品牌。早在1997年,鲁能就接管并组建了鲁能泰山足球俱乐部,两年之后,这支新军就获得了1999年全国足球甲A联赛和足协杯比赛的双冠王。而鲁能在2000年新春牵手乒乓球俱乐部并冠名乒超联赛,多少让球迷感到有些意外。鲁能给人的第一印象就是”财大气粗”,既然乒乓球在中国的市场化前景并没有排在所有竞技项目的前列,更没有短期利润丰厚的投资市场,鲁能这么做,是为了树立企业形象,
For the world first Luneng, not the real name of a business, it is only a variety of industries in Shandong Power Group, a comprehensive brand. As early as 1997, Luneng took over and formed the Luneng Taishan Football Club. Two years later, the new army won the double crown of the 1999 National Football League and the FA Cup. The Luneng in hand in the spring of 2000 table tennis club and named the Table Tennis Super League, how many fans feel a little surprised. Luneng gives the first impression is “rich and powerful”, since the market prospects of ping-pong in China is not ranked in the forefront of all competitive programs, there is no short-term lucrative investment market, Luneng do so in order to establish a corporate image,