感性商品是以人的直观感觉作为重要衡量标准的商品,它是相对经济商品而言的。在我国,随着人们收入水平的不断提高,追求感性商品将逐渐成为人们的消费心态,面对商品市场的感性化趋势,企业采取一定的策略和措施,提高对感性商品市场的占有率,是企业谋求生存和发展的重要手段。 Perceptual product is the person's intuitive feeling as an important measure of the commodity, it is relatively economic commodities. In our country, as people's income level continues to improve, the pursuit of perceptual goods will gradually become people's mentality of consumption, the face of the sensibility of the commodity market trend, companies adopt certain strategies and measures to improve the market share of the sensual goods is Enterprises seeking to survive and develop an important means.